Photo by Raúl Nájera on Unsplash

The Empire’s Selective Memory

There exists a peculiar amnesia that afflicts the American political establishment whenever the subject of its foreign interventions arises. This convenient forgetfulness — this ability to rewrite history while it is still warm — seems particularly pronounced when discussing the bloody dissolution of Yugoslavia in the 1990s. Here was a multiethnic federation, imperfect but functional, with a standard of living that put it squarely among Europe’s developing success stories. Yet within a decade, it had been reduced to a collection of fractious statelets, many still bearing the scars of ethnic cleansing, economic devastation, and NATO bombardment.

The official narrative — repeated ad nauseam by a largely compliant media — portrays America as the reluctant sheriff, arriving late but decisively to stop genocide and promote democracy. This fairy tale, satisfying though it may be to the moral vanity of Washington’s foreign policy elite, bears the same relationship to historical truth as a Disney production does to the Brothers Grimm. The reality, as we shall see, reveals a pattern of calculated intervention, cynical manipulation, and the deliberate dismantling of a sovereign state whose primary crime was its refusal to fully submit to the Washington Consensus in the triumphalist aftermath of the Cold War.

If this sounds familiar, it should. The destruction of Yugoslavia represents not an aberration but rather a perfect case study in America’s imperial playbook — a methodology refined across decades from Guatemala to Indonesia, from Chile to Iraq. What links these seemingly disparate episodes is the ruthless application of American power to crush alternatives to market fundamentalism and to ensure compliant regimes that serve Washington’s strategic and economic interests, all while maintaining the pretense of promoting freedom and democracy.

https://medium.com/media/a5416a8d7a9ddf5ddb5f1e53867a9cd3/href

I. Yugoslavia Before the Fall: A Threat of the Good Example

Before examining the mechanics of Yugoslavia’s destruction, we must first understand what made it a target. The Socialist Federal Republic of Yugoslavia, for all its flaws, represented something deeply threatening to Western orthodoxy: a relatively successful alternative model. Under Tito’s leadership, Yugoslavia charted an independent course between the Soviet bloc and Western capitalism — founding the Non-Aligned Movement and developing a unique system of worker self-management that delivered respectable economic growth and social indicators that outperformed many Western nations.

By the 1970s, Yugoslavia boasted universal healthcare, free education through university level, a literacy rate approaching 91 percent, guaranteed housing, and one-month paid vacations for all workers. Life expectancy had climbed to 72 years. The country’s GDP per capita in 1991 stood at approximately $16,000, comparable to Spain or Portugal at the time. These achievements, secured through a mixed economic system that combined social ownership with market mechanisms, represented precisely the kind of “threat of a good example” that has historically triggered Washington’s most violent responses.

As Diana Johnstone observed in her meticulous study “Fools’ Crusade,” Yugoslavia “was not a totalitarian dictatorship, but rather an attempt to build an alternative to both Soviet bureaucratic socialism and Western corporate capitalism.” Its crime was not failure but a certain kind of success — the demonstration that an independent path was possible outside the strictures of IMF-mandated austerity and privatization schemes.

By the late 1980s, as the Cold War wound down, Yugoslavia faced genuine economic challenges, including inflation and foreign debt. But these difficulties, serious though they were, need not have led to national dissolution and war. The country’s destruction required external catalysts and enablers. It required, in short, the active participation of the United States and its European allies.

II. The Mechanics of Dismemberment: How Washington Broke a Nation

The IMF entered Yugoslavia like a doctor seemingly intent on healing a patient while secretly planning funeral arrangements. The prescribed medicine — severe austerity measures, removal of subsidies, wage freezes, and rapid privatization — predictably exacerbated tensions between the constituent republics. As Susan Woodward documented in “Balkan Tragedy,” IMF policies systematically undermined the federal government’s capacity to manage economic disparities between regions, effectively transferring power to republic-level authorities just as economic hardship was intensifying nationalist resentments.

By 1990, the U.S. Congress passed the Foreign Operations Appropriations Law, which specified that any aid to Yugoslavia was contingent on separate elections being held in each republic — a transparent attempt to accelerate the country’s dissolution. Meanwhile, Germany was actively encouraging Slovenian and Croatian separatism, with Washington’s tacit approval. The pattern is depressingly familiar: economic destabilization, political interference, and the deliberate exacerbation of ethnic tensions.

Ambassador Warren Zimmermann, the last U.S. ambassador to Yugoslavia, played a particularly cynical role. After the Bosnian Muslim leader Alija Izetbegović had agreed to the European Community’s Lisbon Agreement — which would have prevented war by creating a power-sharing arrangement — Zimmermann encouraged him to renege. As the former State Department official George Kenney later acknowledged, Zimmermann told Izetbegović that the United States would recognize an independent Bosnia, effectively greenlighting a declaration of independence that everyone understood would trigger conflict.

The subsequent violence — horrific as it was — provided the perfect pretext for U.S. intervention. But Washington’s actions throughout the crisis revealed a consistent bias that had nothing to do with humanitarian concerns and everything to do with geopolitical objectives. The United States blocked UN peacekeeping deployments during critical early phases of the conflict, sabotaged the Vance-Owen peace plan, covertly violated an arms embargo to supply weapons to favored factions, and ultimately conducted a bombing campaign against Serbia that deliberately targeted civilian infrastructure.

Richard Holbrooke, that most self-congratulatory of diplomats, later boasted of the Dayton Agreement as a triumph of American statecraft. The reality is far more sordid: Dayton institutionalized ethnic divisions, created a de facto international protectorate, and established a neoliberal economic framework that prioritized privatization over reconstruction. Two decades later, Bosnia remains one of Europe’s poorest countries, with unemployment hovering around 40 percent. Some triumph.

III. The Jakarta Method Comes to Europe: Death Squads and Ethnic Cleansing

The most disturbing parallels between Yugoslavia’s destruction and earlier American interventions involve the deliberate exploitation of ethnic violence. In Indonesia in 1965–66, the CIA provided kill lists to Indonesian military officers orchestrating the slaughter of up to a million suspected communists. This methodology — later termed “the Jakarta Method” by journalist Vincent Bevins — became a template for U.S.-backed anticommunist violence throughout the Cold War.

In Yugoslavia, a similar dynamic emerged. While all sides committed atrocities during the wars of dissolution, Western powers consistently manipulated information about these crimes to justify intervention against specific targets (primarily the Serbs) while ignoring or downplaying similar actions by U.S. clients. The infamous Račak incident — immediately declared a massacre by American diplomat William Walker before any investigation had been conducted — provided the pretext for the NATO bombing campaign. Walker, not coincidentally, had previously served as ambassador to El Salvador during the period when U.S.-trained death squads were murdering civilians with impunity.

The media, with few exceptions, played its assigned role as stenographer to power. The New York Times, CNN, and other outlets dutifully repeated official claims about Serb atrocities while minimizing contextual factors and the crimes of other parties. The pattern precisely mirrored media coverage of Indonesia in 1965, Guatemala in 1954, or Chile in 1973 — where the demonization of targeted regimes served to justify interventions that resulted in far greater suffering than the alleged humanitarian crises they purported to address.

In Croatia, the U.S. tacitly supported Operation Storm in 1995, which ethnically cleansed approximately 200,000 Serbs from the Krajina region — the largest single episode of ethnic cleansing in the entire Yugoslav conflict. The military operation was planned with assistance from the American private military contractor MPRI, staffed by retired U.S. generals. Croatian forces, freshly trained by these American advisors, proceeded to commit war crimes against Serb civilians with effective impunity. When the dust settled, a once-substantial Serb population in Croatia had been reduced to an insignificant minority — a demographic transformation accomplished through violence but met with approval in Washington.

IV. “Humanitarian Intervention”: The Noble Lie

Perhaps the most enduring achievement of the Yugoslav wars from Washington’s perspective was the establishment of “humanitarian intervention” as a doctrine — a flexible pretext for military action unconstrained by traditional notions of sovereignty or international law. NATO’s bombing of Serbia in 1999 marked the first time the alliance had attacked a sovereign nation that threatened none of its members, setting a precedent that would later be invoked in Libya, Syria, and beyond.

The alleged humanitarian motivation for intervention in Kosovo collapsed under scrutiny. The much-cited figure of 100,000 Albanians killed before NATO intervention was later revealed to be a fabrication. The final body count established by international forensic teams was under 3,000 from all causes — tragic certainly, but hardly genocide, and significantly fewer than would die during and after NATO’s “humanitarian” bombing campaign.

The humanitarian façade concealed more prosaic objectives. Shortly after the bombing, the U.S. established Camp Bondsteel in Kosovo — one of the largest American military bases built since Vietnam, conveniently positioned along the route of the planned Trans-Balkan oil pipeline. Meanwhile, Kosovo’s economy was restructured according to Washington’s specifications, with extensive privatization of previously socially-owned enterprises. The economic beneficiaries of this process were primarily Western corporations and a small class of Kosovo Albanian elites, many with ties to organized crime networks that Washington had cultivated as allies against Belgrade.

This pattern — humanitarian rhetoric masking resource extraction and strategic positioning — is depressingly familiar from other theaters of American imperial management. From United Fruit Company’s interests in Guatemala to oil concessions in Iraq, genuine humanitarian concerns have consistently taken a back seat to economic and geopolitical calculations.

V. The Banana Republics: A Template for Neocolonial Control

The transformation of Yugoslavia’s successor states into economic dependencies bears striking similarities to America’s creation and management of “banana republics” in Central America. In both cases, sovereign control over economic policy was effectively transferred to Washington institutions, with the IMF and World Bank serving as the modern equivalent of the United Fruit Company.

Croatia, once part of a relatively prosperous industrial federation, found itself saddled with enormous debt and dependent on tourism as its primary industry — a classic pattern of deindustrialization and economic peripheralization that characterizes neocolonial relationships. Serbia, after enduring sanctions and bombing, was forced to privatize its major industries at fire-sale prices. Bosnia became effectively an EU-administered territory with unemployment rates that would make even the most dysfunctional banana republic blush.

The human consequences of this transformation were devastating. Between 1991 and 2001, according to World Bank data, the combined GDP of Yugoslavia’s successor states collapsed by approximately 50 percent. Life expectancy declined, particularly in Serbia where the combination of sanctions and bombing degraded the healthcare system. Suicide rates climbed. A generation of young people faced the choice between emigration or unemployment.

But from Washington’s perspective, the operation was an unqualified success. A once-independent economic actor had been integrated into the global neoliberal order. Social ownership had been replaced by private ownership, much of it in Western hands. Military bases had been secured. And perhaps most importantly, an alternative model had been decisively discredited — another example to stand alongside Allende’s Chile or Arbenz’s Guatemala as a warning to any nation contemplating an independent path.

VI. The Nicaragua Parallel: International Law as Weapon and Shield

In 1986, the International Court of Justice ruled against the United States in Nicaragua v. United States, finding that America had violated international law by supporting the Contras and mining Nicaragua’s harbors. Washington’s response was instructive: it simply ignored the ruling, wielding its UN Security Council veto to block enforcement.

A similar contempt for international law characterized U.S. actions in Yugoslavia. The NATO bombing campaign against Serbia in 1999 was conducted without UN Security Council authorization, in clear violation of the UN Charter. When Serbia (then part of the Federal Republic of Yugoslavia) brought a case against NATO members at the International Court of Justice, the United States claimed immunity. The bombing of the Chinese embassy in Belgrade, dismissed as an “intelligence error,” reflected either staggering incompetence or deliberate targeting of a country that opposed the intervention.

This selective approach to international law — invoking it against enemies while exempting oneself and one’s clients — represents one of the most fundamental features of American imperial management. In Yugoslavia, Croatia’s ethnic cleansing of Serbs went unpunished, while Serbian actions were prosecuted at the International Criminal Tribunal for the former Yugoslavia. The message was clear: international law applies to Washington’s enemies but never to the empire itself or its favored proxies.

This double standard has been remarkably consistent across theatres and decades. When Indonesia invaded East Timor in 1975, using American weapons in violation of U.S. law, Washington increased military aid. When Iraq used chemical weapons against Iran in the 1980s, with U.S. intelligence support, no international tribunal was convened. The empire’s justice is always selective, always political, and never applied to itself.

VII. The Intellectual Courtiers: Liberal Interventionists and the Marketing of Empire

No discussion of Yugoslavia’s dismemberment would be complete without examining the intellectual enablers who provided the moral justification for intervention. Figures like Samantha Power, Michael Ignatieff, and Bernard-Henri Lévy played crucial roles in marketing imperial violence as humanitarian necessity, selective outrage as universal principle.

These liberal interventionists — many with impeccable academic credentials and progressive self-identification — functioned precisely as court intellectuals have throughout history: providing ethical window-dressing for the exercise of power. Their arguments invariably began with genuine atrocities (carefully selected to implicate only designated enemies), proceeded through moral indignation, and arrived at military intervention as the sole possible response — always conveniently aligned with existing American strategic objectives.

The pattern established in Yugoslavia would be repeated in Libya, Syria, and beyond. In each case, complex political conflicts were reduced to simplistic morality tales. In each case, the prescribed solution involved American bombs. And in each case, the humanitarian outcomes proved catastrophic while the geopolitical objectives were substantially achieved.

This is not to deny the reality of atrocities in these conflicts, nor to absolve their perpetrators. Rather, it is to recognize the cynical exploitation of human suffering to advance imperial agendas that consistently produce even greater suffering. As Yugoslavia’s people discovered, being the object of Washington’s humanitarian concern is often more devastating than being ignored.

VIII. Conclusion: The Empire’s Playbook and the Cost of Amnesia

The destruction of Yugoslavia was not an isolated event but rather an application of methodologies refined across decades and continents. From Guatemala in 1954 to Iraq in 2003, certain patterns recur with remarkable consistency:

  1. Economic destabilization through sanctions or structural adjustment programs
  2. Political interference to exacerbate internal divisions
  3. Covert support for violent proxy forces
  4. Media demonization of targeted regimes
  5. Military intervention justified on humanitarian grounds
  6. Installation of compliant regimes
  7. Economic restructuring to benefit Western capital
  8. Establishment of military bases in newly “liberated” territories

What makes the Yugoslav case particularly instructive is its position at the intersection of Cold War and post-Cold War American imperial strategies. It represented both the culmination of Washington’s anticommunist crusade and a template for the “humanitarian interventions” that would characterize the unipolar moment.

The human cost of this process has been immense. Beyond the immediate casualties of Yugoslavia’s wars — estimated at 130,000 dead and over four million displaced — lies the slower violence of economic dispossession. The region’s successor states remain among Europe’s poorest, with emigration rates that speak to the limited opportunities available to their citizens.

More broadly, the destruction of Yugoslavia represented the deliberate elimination of political and economic alternatives at precisely the moment when the failures of neoliberal orthodoxy were becoming apparent. Like the Jakarta Method’s elimination of the Indonesian left or the Chilean coup’s targeting of Allende’s democratic socialism, Yugoslavia’s dismemberment served to narrow the range of permissible political imagination, to enforce the dictum that “there is no alternative” through violence when necessary.

The empire’s greatest achievement may be not the physical destruction of alternatives but the cultivation of amnesia regarding that destruction. Few Americans today could locate Yugoslavia on a map, let alone explain their country’s role in its violent dissolution. This enforced forgetting — this collective failure to connect current interventions with their historical antecedents — enables the endless repetition of imperial violence under new humanitarian pretexts.

As we witness the continued application of these methodologies in new theaters, from Venezuela to Ukraine, the Yugoslav case offers a necessary corrective to official narratives. It reminds us that behind the rhetoric of human rights and democracy promotion lies a consistent pattern of imperial management — a pattern that has brought immiseration to millions while enriching the few who benefit from America’s self-appointed role as global hegemon.

The challenge for those committed to genuine human emancipation is to recover these histories, to recognize the patterns, and to reject the false choices between despotism and imperial “liberation.” Yugoslavia’s tragedy offers no simple lessons but rather a complex warning about the consequences of allowing great powers to determine smaller nations’ fates. Until we confront this imperial legacy honestly, we remain condemned to watch its endless, bloody repetition.

Further Reading

For those wishing to explore these themes in greater depth, the following works offer valuable perspectives:

The historical record speaks clearly to those willing to listen. The question is whether we will continue to accept the empire’s self-serving narratives or finally confront the bloody reality of American exceptionalism.

ChrisJeffries | Twitter, Instagram | Linktree

The Homeless Romantic Podcast

Chris Jeffries. Artist. Crazy Person